Viral & Animated Videos
Our “مين قدنا “ campaign for Nissan has created quite the buzz on several social media platforms.
Nissan wanted to introduce the “Esflow” model at Automech 2015 so we designed a competition where contestants uploaded a 30 second video of themselves saying “أنا مستني ال-ESFLOW” in different languages and the video with most likes wins.Four lucky winners each won an iPhone 6.
Three times the projected number of contestants participated, 20 videos were sent daily for one week, and total organic video shares were 120K.
Our GT Academy campaign gave every young man the chance to make their dream come true.
12,000 contestants participated in a car-racing playstation game where the finalists got the chance to actually participate in a real-life race and become race drivers.
These two campaigns helped Nissan rank first place as the fastest growing auto Facebook and Twitter account in Egypt and 5th place in fast growing brands in Egypt.
More than 200 thousand women engaged with our “الشيف يسري” campaign where we provided daily recipes that contain Danette for a whole month and a half.
Creative social media content in the form of videos, posts, and puzzles/ games also contributed to the social success of Danette, ranking it as 2ns fastest growing dairy page in Egypt.
According to extensive market research and consumer behavioral studies, Egyptian women were always too “afraid” to change their hair color and so our “اكسري_خوفك “ campaign encouraged women to get out of their comfort zones and purse a younger, more beautiful version of themselves.
A series of viral videos featuring the famous actress Hend Sabry, all revolved around inspirational “Break the Fear” messages.